1 min read
Events
Last Updated - Platform v21Cart
Sent when the user adds a product to the Cart.
fb_mobile_add_to_cart: fb_content_type: product # Always 'product' fb_content_id: variant_id # PRD28104D-RED-M fb_description: product_name # Red Dress fb_currency: currency # USD _valueToSum: product_price # 12.99
Checkout
Sent when the user taps Checkout (at the start of the checkout journey).
fb_mobile_initiated_checkout: fb_content_type: product # Always 'product' fb_currency: currency # USD fb_num_items: quantity # 3 (total quantity of items) fb_payment_info_available: 0 # Always '0' (no) fb_content: - id: sku # PRD28104D-RED-M description: product_name # Red Dress price: price # 12.99 quantity: quantity # 1 - id: sku # PRD0492S-B description: product_name # Socks price: price # 2.49 quantity: quantity # 2 _valueToSum: total # 15.48 voucherCode: voucher_code # ALL20OFF / '' method: checkout_method # web / applePay / expressApplePay / card
Sent when the user successfully purchases the items.
fb_mobile_purchase: fb_content_type: product # Always 'product' fb_currency: currency # USD fb_num_items: quantity # 3 (total quantity of items) fb_content: - id: sku # PRD28104D-RED-M description: product_name # Red Dress price: price # 12.99 quantity: quantity # 1 - id: sku # PRD0492S-B description: product_name # Socks price: price # 2.49 quantity: quantity # 2 _valueToSum: total # 20.96 transactionId: order_id # ORD12948183402 subTotal: subtotal_rrp # 18.00 / 0 (data-dependent) shipping: subtotal_delivery # 1.99 / 0 (data-dependent) tax: subtotal_tax # 2.19 / 0 (data-dependent) voucherCode: voucher_code # ALL20OFF / '' method: checkout_method # web / applePay / expressApplePay / card
Onboarding
Sent when the user completes Onboarding without skipping.
fb_mobile_tutorial_completion:
Product Details
Sent when the user navigates to a Product Details screen.
fb_mobile_content_view: fb_content_type: product # Always 'product' fb_content_id: listing_id / variant_id # PRD28104D-RED fb_description: product_name # Red Dress fb_currency: currency # USD _valueToSum: product_price # 12.99
Product List
Sent when the user navigates to the Product List from a search result.
fb_mobile_search: fb_content_type: product # Always 'product' fb_search_string: search_query # summer fb_success: any_products? # 1 (yes) / 0 (no)
Wishlist
Sent when the user adds a product to the Wishlist.
fb_mobile_add_to_wishlist: fb_content_type: product # Always 'product' fb_content_id: listing_id / variant_id # PRD28104D-RED fb_description: product_name # Dress fb_currency: currency # USD _valueToSum: product_price # 12.99