Events

Cart

Sent when the user adds a product to the Cart.

fb_mobile_add_to_cart:
  fb_content_type: product # Always 'product'
  fb_content_id: variant_id # PRD28104D-RED-M
  fb_description: product_name # Red Dress
  fb_currency: currency # USD
  _valueToSum: product_price # 12.99

Checkout

Sent when the user taps Checkout (at the start of the checkout journey).

fb_mobile_initiated_checkout:
  fb_content_type: product # Always 'product'
  fb_currency: currency # USD
  fb_num_items: quantity # 3 (total quantity of items)
  fb_payment_info_available: 0 # Always '0' (no)
  fb_content:
  - id: sku # PRD28104D-RED-M
    description: product_name # Red Dress
    price: price # 12.99
    quantity: quantity # 1
  - id: sku # PRD0492S-B
    description: product_name # Socks
    price: price # 2.49
    quantity: quantity # 2
  _valueToSum: total # 15.48
  voucherCode: voucher_code # ALL20OFF / ''
  method: checkout_method # web / applePay / expressApplePay / card

Sent when the user successfully purchases the items.

fb_mobile_purchase:
  fb_content_type: product # Always 'product'
  fb_currency: currency # USD
  fb_num_items: quantity # 3 (total quantity of items)
  fb_content:
  - id: sku # PRD28104D-RED-M
    description: product_name # Red Dress
    price: price # 12.99
    quantity: quantity # 1
  - id: sku # PRD0492S-B
    description: product_name # Socks
    price: price # 2.49
    quantity: quantity # 2
  _valueToSum: total # 20.96
  transactionId: order_id # ORD12948183402
  subTotal: subtotal_rrp # 18.00 / 0 (data-dependent)
  shipping: subtotal_delivery # 1.99 / 0 (data-dependent)
  tax: subtotal_tax # 2.19 / 0 (data-dependent)
  voucherCode: voucher_code # ALL20OFF / ''
  method: checkout_method # web / applePay / expressApplePay / card

Onboarding

Sent when the user completes Onboarding without skipping.

fb_mobile_tutorial_completion:

Product Details

Sent when the user navigates to a Product Details screen.

fb_mobile_content_view:
  fb_content_type: product # Always 'product'
  fb_content_id: listing_id / variant_id # PRD28104D-RED
  fb_description: product_name # Red Dress
  fb_currency: currency # USD
  _valueToSum: product_price # 12.99

Product List

Sent when the user navigates to the Product List from a search result.

fb_mobile_search:
  fb_content_type: product # Always 'product'
  fb_search_string: search_query # summer
  fb_success: any_products? # 1 (yes) / 0 (no)

Wishlist

Sent when the user adds a product to the Wishlist.

fb_mobile_add_to_wishlist:
  fb_content_type: product # Always 'product'
  fb_content_id: listing_id / variant_id # PRD28104D-RED
  fb_description: product_name # Dress
  fb_currency: currency # USD
  _valueToSum: product_price # 12.99