The Poq Facebook SDK is a lightweight integration module for the Facebook/Meta App Events SDK that automatically forwards e-commerce analytics events from the Poq platform to Facebook's App Events tracking system. This enables Facebook marketing attribution, custom audience building, and conversion optimization for your mobile commerce app.
What it does:
- Automatic Event Mapping: Seamlessly converts Poq analytics events (product views, cart additions, purchases, etc.) to Facebook's standardized App Events
- E-commerce Tracking: Tracks key commerce events including product searches, item additions, checkout initiation, and completed purchases
- Revenue Attribution: Forwards purchase values and currency information to Facebook for accurate ROAS measurement
- Custom Parameters: Maps product details, quantities, and other relevant metadata to Facebook's event parameters
Set up
Analytics
Our integrations forwards only a small set of poq events to Facebook with some modifications.
History
- v3.0? - Initial release of Facebook integrations.