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Events
Last Updated - Platform v21Account
Sent when the user registers a new account. This also updates the CustomerID.
af_complete_registration:
Sent when the user logs in with an existing account. This also updates the CustomerID.
af_login:
The CustomerID is updated when the user logs out but no event is sent.
Cart
Sent when the user adds a product to the Cart.
af_add_to_cart: af_content_id: product_id # PRD28104D af_description: product_name # Red Dress af_price: product_price # 12.99 af_currency: currency # USD af_quantity: quantity # 1
Sent when the user removes a product from the Cart.
remove_from_cart: af_content_id: product_id # PRD28104D af_description: product_name # Red Dress
Vouchers
Sent when the user applies a voucher code on the Cart screen.
apply_voucher: af_content_id: voucher_code # POQ50OFF
This event requires bespoke work on the Cart screen to allow the user to apply voucher codes. Make sure the code calls the following to send this event.
PoqTrackerV2.shared.applyVoucher(voucher: code)
Checkout
Sent when the user taps Checkout (at the start of the checkout journey).
af_initiated_checkout: af_content_id: [product_id] # [PRD28104D, PRD0492S] af_description: [product_name] # [Red Dress, Socks] af_price: [product_price] # [12.99, 2.49] af_quantity: [quantity] # [1, 2] af_currency: currency # USD
Sent when the user successfully purchases the items.
af_purchase: af_order_id: order_id # ORD12948183402 af_revenue: total # 20.96 af_content_id: [product_id] # [PRD28104D, PRD0492S] af_description: [product_name] # [Red Dress, Socks] af_price: [product_price] # [12.99, 2.49] af_quantity: [quantity] # [1, 2] af_currency: currency # USD
Onboarding
Sent when the user completes or skips Onboarding.
af_tutorial_completion: af_success: not_skipped? # 1 (true) / 0 (false)
Product Details
Sent when the user navigates to a Product Details screen.
af_content_view: af_content_id: product_id # PRD28104D af_description: product_name # Red Dress af_price: product_price # 12.99 af_currency: currency # USD
Sent when the user taps to share a product from the Product Details screen.
af_share: af_content_id: product_id # PRD28104D af_description: product_name # Red Dress
Product List
Sent when the user navigates to the Product List, via a category, from the Shop screen or a category search suggestion.
af_list_view: af_content_id: category_id # new-in af_description: category_name # New In
Sent when the user navigates to the Product List from a search result.
af_search: af_search_string: search_query # summer af_success: any_results? # 1 (true) / 0 (false)
Wishlist
Sent when the user adds a product to the Wishlist.
af_add_to_wishlist: af_content_id: product_id # PRD28104D af_description: product_name # Dress af_price: product_price # 12.99 af_currency: currency # USD af_quantity: quantity # 1
Sent when the user removes a product from the Wishlist.
remove_from_wishlist: af_content_id: product_id # PRD28104D af_description: product_name # Dress
Other
Sent when the user opens the app from a push notification.
af_opened_from_push_notification: