Meet your app

Your Poq app is an instantly intuitive, familiar shopping environment for your customers. It can be populated with your products, your brand, your look and your personality to create shopping experiences that are rewarding, foster loyalty and increase sales.

This document is a guide to the screens, features and structure of your app. If you want to know how something appears, what its capabilities are, and how you can control it, this is where to start.

The contexts

Each area of your app is broken down into logical contexts, which are made up of screens. These contexts follow a part of the customer’s journey from opening your app to checking out.

The contexts are:

• Content
• Catalogue
• Checkout
• Account

Content context

The content context contains all the screens your customer encounters as content. This includes banners, visual stories, look books, images, the onboarding experience and written information about your brand.

The content you add into your app is what makes it a rich experience for your customer. Within your app, your content is uninterrupted by the external factors of a website. There are no tabs here back to social media or other distractions.

The more quality content you add, the richer your customer’s experience becomes.

Features in this context are:

• Onboarding
• Banners
• Stories
• Lookbooks
• Pages
• Design assets

Catalogue context

This context contains the most fundamental elements for the browsing and shopping experience. It includes everything from your catalogue of products to product detail screens and product lists, and searching and filtering.

In the Catalogue context:

• Catalogue feed integration - FTP
• Catalogue feed integration - Magento
• Catalogue feed integration - Salesforce Commerce Cloud
• Product list screen (PLP)
• Product details screen (PDP)
• Search & filter
• Visual search

Checkout context

The Checkout context is where your customer adds their chosen products to their cart or wishlist, and then reaches the checkout.

Included in this process is the transfer to a webview - a connection to your website where the payment and checkout can be completed, before the customer returns to the native screens within your app.

The checkout context contains:

• Wishlist
• Cart (sometimes called Bag)
• Checkout via webview

Account context

Your customer can shop as a guest user or as a logged-in user, with an account they can update with important information like addresses and their saved Wishlist.

Included in the Account Context is the secure way your users log in and can keep using the app without being asked for their login details each time they open it.