Last Updated - Platform v20

AppsFlyer measures user response to links used in marketing campaigns; helping marketers target user groups and identify trends.

When running marketing campaigns, a client can use any marketing platform and then link that through AppsFlyer. AppsFlyer will do all the attribution handling for those campaigns and forward all the data to those other marketing platforms.

AppsFlyer can also help to identify when users install the app and handles the link after install (deferred deeplinking).