Last Updated - Platform v21

AppsFlyer measures user response to links used in marketing campaigns; helping marketers target user groups and identify trends.

When running marketing campaigns, a client can use any marketing platform and then link that through AppsFlyer. AppsFlyer will do all the attribution handling for those campaigns and forward all the data to those other marketing platforms.

AppsFlyer also enabled deferred deeplinking to continue a user's journey immediately after installing the app.