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Video Story Cards

Video story cards provide dynamic, auto-playing content that creates engaging story experiences and drives higher user engagement rates compared to static content.

Platform Requirements

  • Minimum version: Platform v22+
  • Auto-play: Videos play automatically when story card displays
  • Sound: Videos play muted by default (user can enable sound)

Video Specifications

Supported Formats

  • MP4: Primary recommended format
  • WebM: Alternative format for web optimization
  • MOV: Supported but conversion to MP4 recommended

Technical Requirements

  • Aspect ratio: 9:16 (vertical) for optimal mobile display
  • Duration: 3-15 seconds optimal for story format
  • File size: Maximum 10MB
  • Resolution: 1080x1920 minimum, 4K supported
  • Frame rate: 30fps recommended

Content Best Practices

Product Demonstrations

  • Show products in use or motion
  • Highlight key features and benefits
  • Keep demonstrations clear and focused

Behind-the-Scenes Content

  • Manufacturing or creation processes
  • Team and company culture
  • Real customer testimonials

Dynamic Storytelling

  • Movement and transitions
  • Lifestyle and aspirational content
  • Seasonal and trending content

Performance Optimization

File Size Management

  • Compress videos while maintaining quality
  • Use H.264 encoding for broad compatibility
  • Consider adaptive bitrate for varying network conditions

Loading Strategy

  • Videos are preloaded when possible
  • Fallback to image poster if video fails to load
  • Progressive enhancement for slower connections

What's Next?