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Product Carousel Banners

Available from Andromeda v21

Product Carousel banners let you promote products directly on your home screen with rich product information including prices and titles. Users can tap any product to go straight to the Product Details Page, making this a powerful conversion tool.

Video Tutorial

How Product Carousels Work

Direct product promotion:

  • Products displayed with images, titles, and prices
  • Horizontal scrollable carousel format
  • Tap any product to view Product Details Page

Dynamic content:

  • Products pulled from various sources
  • Automatically updated based on your catalog
  • Responsive to user behavior (recently viewed)

Conversion focused:

  • Shortest path from home screen to purchase
  • Rich product information visible immediately
  • Optimized for mobile shopping experience

Step-by-Step Setup

1. Banner Title

The title appears as a heading above the carousel:

  • Visible to users - Shows as carousel section title
  • Analytics identification - Track carousel performance
  • Accessibility support - Voice assistance technology

Title examples:

  • "Featured Products"
  • "New Arrivals"
  • "Recently Viewed"
  • "Best Sellers"

2. Content Type

Set the Content type to Product Carousel from the dropdown menu.

Choose where products are pulled from:

Product Category

How it works:

  • Select a category using the category picker
  • Carousel displays the first set of products from that category
  • Products appear in catalog order

Best for:

  • Promoting specific collections
  • Seasonal merchandise
  • New product categories
  • Curated product selections

Recently Viewed

How it works:

  • Displays products the customer recently viewed
  • Personalized for each user
  • Updates dynamically based on browsing behavior

Best for:

  • Re-engagement campaigns
  • Personalized shopping experiences
  • Reducing cart abandonment
  • Encouraging return visits

Custom URL

How it works:

  • Pulls products from a custom endpoint
  • Requires development team setup
  • Can integrate with recommendation engines

Best for:

  • AI-powered recommendations
  • Advanced personalization
  • External recommendation systems
  • Custom product algorithms

Note: Custom URL should only be used in custom solutions set up by your development team.

4. Active/Inactive State

Control carousel visibility:

Active carousels:

  • Show according to schedule and platform settings
  • Update products dynamically from source

Inactive carousels:

  • Hidden regardless of other settings
  • Useful for testing and preparation

5. Scheduling (Optional)

Set when the carousel appears:

Always visible: Leave scheduling blank
Specific periods: Set dates and times for promotional campaigns

Scheduling strategies:

  • Weekend sales promotions
  • New collection launches
  • Seasonal product pushes
  • Flash sale coordination

6. Platform Selection

Choose target devices:

  • ✅ iPhone - iOS mobile optimization
  • ✅ iPad - Tablet-friendly layout
  • ✅ Android - Android mobile experience

Category-Based Carousels

New Arrivals:

Title: "Just In"
Source: Product Category → New Arrivals
Schedule: Always active

Seasonal Collections:

Title: "Summer Essentials" 
Source: Product Category → Summer Collection
Schedule: June 1 - August 31

Sale Items:

Title: "Sale - Up to 50% Off"
Source: Product Category → Sale
Schedule: Sale period dates

Recently Viewed Carousels

Re-engagement:

Title: "You Recently Viewed"
Source: Recently Viewed
Schedule: Always active
Platforms: All

Cross-sell opportunities:

Title: "Complete the Look"
Source: Recently Viewed + Custom logic (if available)

Performance Optimization

Product selection:

  • Choose high-performing categories
  • Feature products with good imagery
  • Include mix of price points

Title optimization:

  • Clear, action-oriented language
  • Match your brand voice
  • Consider seasonal themes

Scheduling strategy:

  • Align with marketing campaigns
  • Test different time periods
  • Monitor performance metrics

Analytics and Tracking

Metrics to monitor:

  • Carousel impression rates
  • Product tap-through rates
  • Conversion from carousel to purchase
  • Platform performance differences

Optimization opportunities:

  • A/B test different categories
  • Compare recently viewed vs. curated content
  • Analyze best-performing product types

Common Use Cases

Homepage Product Discovery

  • Feature best-selling items
  • Showcase new arrivals
  • Highlight sale products

Personalized Shopping

  • Recently viewed items
  • Recommended products
  • Category-specific interests

Campaign Support

  • Seasonal promotions
  • Brand collaborations
  • Limited edition releases

Cross-Selling

  • Complementary products
  • Complete-the-look suggestions
  • Category exploration

Best Practices

Product Curation

  • High-quality images - Products with great photography perform better
  • Price variety - Include different price points for broader appeal
  • Stock management - Ensure featured products are in stock
  • Regular updates - Refresh categories to keep content fresh

Title Strategy

  • Be descriptive - Users should understand what they'll find
  • Create urgency - "Limited Time" or "New" can drive engagement
  • Match brand voice - Maintain consistency with your brand
  • Consider length - Keep titles readable on mobile screens

Scheduling Tactics

  • Campaign alignment - Coordinate with email and social campaigns
  • Seasonal timing - Launch seasonal products at optimal times
  • Testing periods - Use scheduling to A/B test different approaches

What's Next?