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In-Store Banners

Available from v25 for customers who have enabled In-Store Mode

In-Store banners provide special functionality for customers using your app within physical store locations. These banners can display in-store specific content and link to location-aware features.

Setting up an In-Store banner
Setting up an In-Store banner

What Are In-Store Banners?

In-Store banners activate when customers are detected within your physical store locations, providing contextually relevant content and functionality that enhances the in-store shopping experience.

Key features:

  • Location-aware - Only appear when users are in-store
  • Carousel format - Multiple items with icons and links
  • Custom deep linking - Advanced navigation options
  • In-app feature integration - Direct links to store-specific functionality

Prerequisites

Before creating in-store banners, ensure:

  • ✅ In-Store Mode is enabled for your app
  • ✅ Location permissions are configured
  • ✅ Store locations are set up in your system
  • ✅ Geofencing is properly configured

Note: Contact your support team if you need help enabling In-Store Mode.

Step-by-Step Setup

1. Banner Title

Provide a descriptive title for accessibility and management:

Recommended titles:

  • "In Store Features"
  • "Store Services"
  • "Location Services"
  • "Store Directory"

Title purposes:

  • Accessibility support - Screen readers and voice assistance
  • Analytics identification - Track in-store banner performance
  • Admin organization - Easily identify banners in the interface

2. Content Type

Select In Store Mode from the content type dropdown to access carousel configuration options.

Build your in-store experience by adding multiple carousel items:

Select an Icon:

  • Choose from available icon library
  • Icons should be intuitive and recognizable
  • Consider consistency across all carousel items

Choose In-App Feature Link: Select from available in-store features:

  • Store map/directory - Help customers navigate
  • Product finder - Locate items in store
  • Staff assistance - Call or chat with associates
  • Queue management - Join waiting lists
  • Store-specific offers - Location-based promotions
  • Fitting room booking - Reserve fitting rooms
  • Personal shopping - Connect with stylists

For advanced functionality, you can set up custom deep links:

Use cases:

  • Navigate to specific app screens
  • Launch external store systems
  • Trigger custom store functionality
  • Integrate with third-party services

Important: Custom deep links require additional configuration. Contact your support team for setup assistance.

5. Platform Selection

Choose which devices display in-store banners:

  • ✅ iPhone - iOS in-store experience
  • ✅ iPad - Tablet-friendly store interface
  • ✅ Android - Android in-store functionality

In-Store Banner Strategies

Store Navigation

Help customers find their way:

Banner Title: "Store Navigation"
Items:
- Store Map (map icon)
- Product Finder (search icon)  
- Department Directory (list icon)
- Restroom Locator (facilities icon)

Customer Service

Connect customers with assistance:

Banner Title: "Need Help?"
Items:
- Call Associate (phone icon)
- Chat with Staff (message icon)
- Request Assistance (help icon)
- Store Information (info icon)

Enhanced Shopping

Add value to the in-store experience:

Banner Title: "Store Services"
Items:
- Fitting Room Booking (calendar icon)
- Personal Stylist (person icon)
- Store Exclusive Offers (tag icon)
- Queue Status (clock icon)

Geofencing and Location Detection

How Location Detection Works

  1. App detects location - When users enter store geofence
  2. In-store mode activates - Special content becomes available
  3. Banners appear - In-store specific banners display
  4. Features unlock - Store-specific functionality enabled

Geofence Configuration

Work with your team to ensure:

  • Accurate boundaries - Geofences cover store areas appropriately
  • Entry/exit detection - Smooth transitions in and out of store mode
  • Multiple locations - Each store location properly configured
  • Permission handling - Users understand why location access is needed

Best Practices

Content Strategy

Clear value proposition:

  • Explain benefits of in-store features
  • Use familiar, intuitive icons
  • Keep carousel items focused and relevant

Store-specific customization:

  • Different carousels for different store types
  • Location-specific services and features
  • Local language/cultural considerations

Icon Selection

Choose recognizable icons:

  • Use standard symbols when possible
  • Maintain consistency across items
  • Test icon recognition with users
  • Consider accessibility requirements

Feature Prioritization

Most valuable first:

  • Lead with highest-value services
  • Consider customer pain points
  • Match your store's unique strengths
  • Update based on usage analytics

Technical Considerations

Performance

  • Location accuracy - Ensure reliable geofence detection
  • Battery impact - Optimize location services usage
  • Network connectivity - Handle poor in-store connectivity
  • Loading speed - Fast access to store features

Privacy and Permissions

  • Clear communication - Explain why location access is needed
  • Opt-in approach - Make location sharing voluntary
  • Data handling - Follow privacy regulations
  • User control - Allow users to disable in-store features

Analytics and Optimization

Track key metrics:

  • In-store banner impressions - How often banners appear
  • Feature usage - Which carousel items are most popular
  • Location accuracy - Proper geofence triggering
  • User engagement - Time spent using in-store features

Optimization opportunities:

  • A/B test different carousel configurations
  • Monitor which features drive most engagement
  • Analyze peak usage times and locations
  • Update content based on seasonal needs

Troubleshooting

Banner not appearing:

  • Verify In-Store Mode is enabled
  • Check geofence configuration
  • Confirm location permissions granted
  • Test with different devices/locations

Features not working:

  • Validate deep link configurations
  • Check custom URL setups with development team
  • Verify in-app feature availability
  • Test across different platforms

What's Next?