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App Stories

The Stories tool creates engaging, full-screen social-style content that appears on your app's home screen. Similar to Instagram stories, each story contains multiple story cards with images and videos that users can swipe through, with the added benefit of being immediately shoppable.

Quick Start

New to stories? Follow this workflow:

  1. Understanding the Interface - Learn how the Stories tool works
  2. Create Your First Story - Step-by-step story creation
  3. Add Content Types - Images, videos, and interactive elements

Understanding the Interface

Learn how to navigate and manage your stories:

Creating Stories

Build engaging story content that drives engagement and sales:

Content Types

Add different types of engaging content to your stories:

Key Features

✅ Social-style format - Familiar full-screen, swipeable experience
✅ Immediately shoppable - Link to products, categories, and pages
✅ Flexible display - Circular or rectangular home screen appearance
✅ Rich content - Support for images, videos, and interactive elements
✅ Smart scheduling - Time and date-based story activation
✅ Draft system - Preview and perfect before publishing

Story Display Options

Circular Stories (Recommended):

  • Matches social platform conventions
  • Familiar user experience
  • Optimal for multiple stories display

Rectangular Stories:

  • Larger visual impact
  • Good for 2-3 story display
  • Takes more screen real estate
  • Requires developer change to switch formats

Note: Switching between circular and rectangular display requires developer-level changes. Contact your Customer Success Manager to discuss format changes.

Story Structure

Story Container:

  • Overall story theme or campaign
  • Contains multiple story cards
  • Appears as single element on home screen

Story Cards:

  • Individual pieces of content within a story
  • Can be images, videos, or interactive content
  • Users swipe through cards sequentially
  • Each card can have different actions and links

Best Practices

Content Strategy

✅ Engaging first card - Hook users immediately
✅ Story flow - Create narrative progression through cards
✅ Clear calls-to-action - Make shopping actions obvious
✅ Brand consistency - Maintain visual brand throughout

Technical Optimization

✅ High-quality media - Use crisp images and smooth videos
✅ Fast loading - Optimize file sizes for mobile
✅ Responsive design - Consider different screen sizes
✅ Testing - Preview on actual devices before publishing

User Experience

✅ Story length - Keep stories focused and engaging
✅ Intuitive navigation - Clear visual cues for swiping
✅ Shoppable elements - Make product links obvious
✅ Loading indicators - Show progress through story cards

Analytics and Performance

Track story engagement:

  • Story impression rates
  • Card completion rates
  • Tap-through to products/pages
  • Time spent viewing stories
  • Exit points within stories

Optimization opportunities:

  • A/B test different story formats
  • Monitor which cards perform best
  • Track conversion from stories to purchases
  • Analyze optimal story length

Integration with Other Features

Stories work alongside:

What's Next?