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Product Story Cards

Product story cards provide direct product showcases with seamless shopping integration, allowing users to discover and purchase products directly from story experiences.

Shopping Integration

  • Single product: Link directly to Product Detail Page (PDP)
  • Multiple products: Open curated product list or collection
  • Category: Drive users to browse specific product categories
  • Seamless flow: Users can return to stories after viewing products

Product Data Integration

  • Real-time pricing: Always show current product prices
  • Stock availability: Display stock status and availability
  • Product variants: Support for size, color, and style options
  • Inventory sync: Automatic updates from your product feed

Content Strategy

  • New arrivals: Showcase latest products and collections
  • Bestsellers: Highlight popular and trending items
  • Sales and promotions: Drive traffic to discounted products
  • Seasonal: Feature seasonal and holiday-specific products

Product Storytelling

  • Lifestyle context: Show products in real-world settings
  • Use cases: Demonstrate product benefits and applications
  • Social proof: Include customer reviews and testimonials
  • Brand story: Connect products to brand values and mission

Visual Guidelines

Product Photography

  • High quality: Professional product photography required
  • Consistent lighting: Maintain brand aesthetic across products
  • Multiple angles: Show products from different perspectives
  • Lifestyle shots: Include products in use or styled contexts

Layout Options

  • Single focus: Feature one hero product prominently
  • Product grid: Display multiple related products
  • Before/after: Show transformation or comparison
  • Collection showcase: Present curated product groupings

Performance Tracking

Engagement Metrics

  • Swipe-up rate: Percentage of users who engage with product
  • Conversion rate: Users who complete purchase from story
  • Time spent: Duration users spend viewing product content
  • Return rate: Users who return to stories after product view

Optimization Tips

  • A/B testing: Test different product arrangements and calls-to-action
  • Seasonal rotation: Update product features based on trends
  • Performance analysis: Monitor which products drive highest engagement
  • User feedback: Incorporate customer preferences and behavior

What's Next?