Analytics in your Poq app

Your Poq app features an Analytics Events layer which sends information about activity in your app to your preferred analytics platform (like Firebase). Each time an analytics event occurs in a customer's app, the event is communicated to your preferred analytics platform.

The events that are sent can be used by most analytics platforms to track actions relevant to marketing, performance and beyond.

Structure of an event

Each event is sent as a packet of information which includes parameters and their values. For example, a parameter might be the price of a product that is being added to a customer's cart. The value of that parameter will be the cost of the product.

Events in the Poq analytics layer

This table outlines the events that are tracked as standard in your Poq app, along with their parameters, triggers and technical notes: